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unBurnt Philosophy

We are living in a moment where chronic overload is colliding with chronic uncertainty. The result is a collapse in human capacity.

Increasingly burnout is becoming a defining workplace crisis of our time, affecting how organizations perform, how leaders show up, and how women navigate work, caregiving, and identity.

Across industries we’re seeing:

  • Cognitive bandwidth shrinking under AI acceleration, hybrid work, and digital noise

  • Traditional wellness programs failing to move the needle on actual performance or wellbeing

  • Rising attrition and emotional disengagement

  • Women leaders reaching a breaking point as the demands of work, caregiving, and invisible labor compound


At unBurnt® we believe burnout isn’t fixed by surface-level perks or quick fixes.

Burnout occurs when the demands on our time, attention, and emotional energy exceed the structures designed to support us. Yet most approaches still target the individual, expecting people to “self-care” their way out of structural overload.

We’re challenging that outdated paradigm, and it starts by naming the hard truth: burnout prevention requires both sides of the equation.

  • Personal capacity-building that strengthens awareness, identity, and energy

  • Systemic change that reshapes how work happens

Venn diagram titled "The Magic in the Middle" showing overlap between "Personal Wellbeing" and "Resilient Teams" with words "Adaptability," "Optimism," "Purpose," and "Connection" in the overlapping area.
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The Mission

To rebuild human capacity in a world that’s burning out.

We believe that when people have the capacity to think clearly, they lead more effectively and live in alignment with their purpose and wellbeing - ultimately creating healthier companies, stronger families, and more connected communities.

unBurnt® is closing the widening gap between ambition and human energy by delivering:

  • Resilience training for leaders that is measurable and practical

  • Real-time stress navigation for women at the intersection of leadership and caregiving

  • Operational behaviors and micro-habits that fit real life, not aspirational routines

  • Community spaces where women rebuild clarity, confidence, and capacity together

The Backbone of the unBurnt® Ecosystem:

Measurable resilience, science-backed micro-habits, identity repair, and systems that actually support human energy.

It’s how we rebuild capacity in a world that’s burning it out and how we help leaders stay whole in every part of their lives.

1. System Change: Reshaping the Conditions That Create Overload

Without structural change, no individual practice can prevent burnout in the long-term.

That means redesigning workflows and teams to address:

  • Too many competing priorities

  • Unclear expectations

  • Meeting overload and digital noise

  • Lack of true recovery time

  • Cultures that reward constant grind over sustainable performance

2. Personal Capacity: Restoring What Makes Us Human

When people are supported with practices that restore energy, it protect their wellbeing and unlock clarity, creativity, and better decision-making.

Space for:

  • Movement

  • Reflection

  • Pause and Recovery time

  • Integrating and thinking about new ideas

  • Connection time with family and passions


Founder story

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Alison Campbell | Founder & CEO, unBurnt | Connect on LinkedIn

Certified Health & Wellness Coach

After 20 years of climbing the corporate ladder in industries like Finance, E-commerce, and HRTech, and most recently as Chief of Staff at a $1B global company, I reached a breaking point.

Despite reaching an executive role and a coveted seat at the table, I was deeply burnt out, disconnected from joy, and found myself questioning if this was really “it”?

But after months of feeling unwell, a trip to the ER and surgery was the wake up to finally stop and question: what if constant overwhelm and chronic exhaustion isn't a personal failure, but instead a symptom of a systemic breakdown?

We’ve normalized hustle culture and accepted exhaustion as the price of entry.

As a result, too many are, on auto-pilot and simply just surviving the work week.

Even with the best routines, wellbeing is jeopardized if the system doesn't support it. We need to stop masking the symptoms with perks and apps we don’t even have time to use, and instead root out drivers of burnout at the source. And that starts at work.

With a deep understanding of the challenges faced by professionals in fast-moving organizations, now I’m blending evidence-based research on the impact of chronic stress with the realities of modern ways of working to help people and teams live and work with less stress.

I fundamentally believe there are real opportunities to rearchitect the way we work to make space for more joy, better outcomes, and yes… less stress.

Resources & Solutions


Workplace Wellbeing Strategies | Sustainable Growth | Stress Management | Building Capacity and Refined Ways of Working

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